Cupcake Central

Disclosure: I attended the cupcake masterclass and received cupcakes courtesy of Cupcake Central.

I love the story behind how Cupcake Central came to be. Owner Sheryl Thai was made redundant from her job a couple of years ago and that potentially negative experience kick started her dream of owning a cupcake bakery. Fast forward a couple of years, hundreds of kilos of butter, flour and sugar, a mountain of hard work and dedication, and Sheryl and her boyfriend Tin have recently opened their second cupcake bakery in Melbourne Central (the first is on Glenferrie Road in Hawthorn).

Not long after the opening of the Melbourne Central store, I was fortunate to attend a cupcake class there. You can see in the first photo that the store has the kitchen open and visible, which means you can watch staff hard at work. Cupcake Central bake their cupcakes fresh each morning which means early 4am starts, though apparently you get used to it?! They bake up to 600 cupcakes each day, and any that don’t sell are either taken home by staff at the end of the day or donated if there’s a large quantity.

We were split into three teams for the cupcake class. It’s hard to get hands on with the actual baking where there’s several people involved, so we mostly watched for this part. It was interesting to see that Cupcake Central use a different method in making cupcakes. Rather than the usual method of creaming the butter and sugar first, they add the flour in with the butter and sugar and don’t beat too much. It seems to work for them because they truly make nice cupcakes. Plus, their method is much faster – particularly important if baking hundreds of cupcakes a day.

When all our cupcakes were in the oven (awesome oven!) we took a break. Most of us bloggers took the opportunity to run riot in their store and take photos of their pretty cupcakes.

So pretty…

After our break it was time to get back to work and decorate. We ended up decorating cupcakes that had been prepared earlier, as the ones we had made weren’t cool enough for decorating.

Sheryl gave us a piping demonstration and then we got to play with coloured fondant.

Behold: the mess.

So you know that I’ve made and decorated cupcakes many a time, but apparently my decorating and piping skills remain woeful. Because I’m pretty sure I’m the reason my team lost…

I mean, look at these terrible things. Ugh! Yes, these were my sad creations.

Let’s not talk about them anymore. Let’s see what they should look like again:

Ahh. Much better.

Thanks to Sheryl, Tin and their staff for their time and letting us loose in their shiny new kitchen. We all went home with lots of cupcakes – I took most of them into work so I wouldn’t eat them all and everyone loved them. I’ll definitely be back for more!

Read other bloggers’ accounts of the Cupcake Central class:

And for more on Cupcake Central in Melbourne Central, check out these blogs:

And for posts on the Hawthorn branch:

Cupcake Central
Level 2, Dining Hall,
Melbourne Central
Corner Swanston and Latrobe Street

Shop 7/672 Glenferrie Road
Hawthorn VIC 3122
Phone: 03 9077 4542


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